Equal parts corporate video and transit brand ad, this piece for SNCF pulls out all the stops in this brilliantly animated video. It's a trip. Produced by animator ChezEddy and directed by Maxime Bruneel for Elephant at Work.


 
This admittedly nicely produced ad for Network Rail attempts to be all things to all people. 

I hear the client's voice rather clearly.
"I say, we have some rather inconvenient news to deliver. Construction may slow things a tad for people trying to get in and out of London this Christmas. But we do owe it to the public to let them know. Public accountability and all that rot, y'know. 
And oh, let's keep it positive this time, shall we - let's have no apologies for the inconvenience or any such pre-Thatcher public sector claptrap. Excellent! 
And oh dear lord, I nearly forgot, make it all nice and Christmas-y would you? 
Good lad! Excellent!"

In the immortal words of of Seth Meyers, "Really? Really?"


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About the Bus Pusher

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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Barrett and Welsh is proud to support the cause of transit as contributor to CUTA and APTA

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About Barrett and Welsh

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We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people.

Pushing buses and other transit everywhere.

Pushing buses and other transit everywhere.
Barrett and Welsh is proud to support the cause of transit as contributor to APTA and CUTA.